Joyful experiences and coffee-smelling memories

Joyful experiences and coffee-smelling memories

Löfbergs has been heavily involved in the world of ice hockey since 1959, first as a sponsor of teams in Sweden and later in Finland as well. The partnership with the UROS LIVE arena is a natural continuum of our long traditions.

People drink coffee everywhere they meet each other. The new arena will serve both hot and cold Löfbergs coffee products, working together with NoHo Partners, the company in charge of the arena’s restaurant services. UROS LIVE, the new state-of-the-art arena to be opened in the heart of Tampere, will be a meeting place for everyone in the city, and its restaurants will keep their doors open even when there are no events on. The arena will, of course, also offer a wide range of different experiences, from concerts and gigs to exciting ice hockey matches. We are delighted to be a partner in an enterprise based in such a positive and happy environment.

Leif Sjöblom, Löfbergs
“As a brand, Löfbergs wants to be part of positive and communal events.” Leif Sjöblom, Löfbergs

Filter coffee has traditionally had a strong foothold in the Nordic countries, so it goes without saying that the coffee served at the new arena – not forgetting specialty coffees – must be first-class and delicious. In line with the prevailing coffee trends, we will also bring our range of cold products to the arena, which covers both milk-based and dairy-free cold coffee drinks. Our Cold Brew coffees deserve a special mention: these trendy drinks are also particularly great a as basis for both cocktails and mocktails!

People want experiences in their lives, be it music, sports or other leisure activities. As a brand, Löfbergs wants to be part of these kinds of positive and communal events. People come across Löfbergs at these gathering points and hopefully associate the brand with memorable experiences.

The UROS LIVE arena will be a world-class venue for many different types of events. If I could choose an event I’d like to experience in Tampere, it would definitely be a show by the giants of American rock, the Eagles!

Leif Sjöblom, Country Manager Horeca, Löfbergs

The Swedish coffee roastery Löfbergs is the official coffee partner of the UROS LIVE arena. The new UROS LIVE arena will serve both hot and cold Löfbergs coffee products, working together with NoHo Partners, the company in charge of the arena’s restaurant services. löfbergs.fi